I measure my work by what it does for the business.

I joined Tomorrow Agency when it was a team of 5 and built its creative department from the ground up. Through the 2023 merger that formed Domaine, that 5-person team grew into a 350-person global agency, today the world's largest Shopify design and development practice, with more than 750 sites launched and over $5 billion in gross merchandise value across the portfolio.

I directed redesigns and ongoing optimization with one consistent aim: lifting conversion, raising order value, and building brands people remember. Design, for me, has always been accountable to those outcomes.

From 2017 to 2019, I worked on core digital products and brand innovation at Compass through its steepest growth years, ahead of its 2021 IPO at a $7 billion valuation. The rest of my path runs through Sweden Unlimited, where I designed e-commerce for luxury and fashion houses, and Madwell, where the work was brand and campaigns.