Discipline

Creative Director. Digital Design. Designer.
UI. UX. Interactive Design. Art Direction. Strategy. Brand.

Select Clients

The Row, La Perla, James Perse, Petrossian, Khaite, FRAME, Ulla Johnson, Tuckernuck, Hauser & Wirth, 10 Corso Como, Stoney Clover Lane, Gabriela Hearst, Glossier, Bandier, Nobull, Melissa & Doug, Arhaus, Simon Pearce, Olaplex, Donni, Figs, Moen

The Row

Brought on as a strategic digital extension of one of fashion's most uncompromising houses, the work translated The Row's quiet luxury ethos into a meticulously crafted online experience. Every detail of the site was built to honor the brand's standard. Nothing extraneous, nothing compromised.

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The Row

Brought on as a strategic digital extension of one of fashion's most uncompromising houses, the work translated The Row's quiet luxury ethos into a meticulously crafted online experience. Every detail of the site was built to honor the brand's standard. Nothing extraneous, nothing compromised.

Visit Case Study

Brought on as a strategic digital extension of one of fashion's most uncompromising houses, the work translated The Row's quiet luxury ethos into a meticulously crafted online experience. Every detail of the site was built to honor the brand's standard. Nothing extraneous, nothing compromised.

The Row

Visit Case Study

Donni

Donni's website was reimagined to meet the quiet sophistication of the clothes themselves. Luxurious, clean, airy, and rooted in the brand's fabric-first approach, the new design gives proper space to texture and intention.

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Donni

Donni's website was reimagined to meet the quiet sophistication of the clothes themselves. Luxurious, clean, airy, and rooted in the brand's fabric-first approach, the new design gives proper space to texture and intention.

Visit Case Study

Donni's website was reimagined to meet the quiet sophistication of the clothes themselves. Luxurious, clean, airy, and rooted in the brand's fabric-first approach, the new design gives proper space to texture and intention.

Donni

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Tuckernuck

Tuckernuck's website was reimagined to meet the polish of a brand that never drifts from its aesthetic. Considered, classic, and rooted in the brand's "classic with a twist" sensibility, the new design gives proper space to styling and story alongside the clothes themselves.

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Tuckernuck

Tuckernuck's website was reimagined to meet the polish of a brand that never drifts from its aesthetic. Considered, classic, and rooted in the brand's "classic with a twist" sensibility, the new design gives proper space to styling and story alongside the clothes themselves.

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Tuckernuck's website was reimagined to meet the polish of a brand that never drifts from its aesthetic. Considered, classic, and rooted in the brand's "classic with a twist" sensibility, the new design gives proper space to styling and story alongside the clothes themselves.

Tuckernuck

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Olaplex

A full digital transformation built to match a pivotal creative moment, the Shopify site brought immediate clarity to Olaplex's new direction while laying the infrastructure for long-term growth. The experience leads with science, earns trust through education, and makes bond-building hair health feel both accessible and aspirational.

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Olaplex

A full digital transformation built to match a pivotal creative moment, the Shopify site brought immediate clarity to Olaplex's new direction while laying the infrastructure for long-term growth. The experience leads with science, earns trust through education, and makes bond-building hair health feel both accessible and aspirational.

Visit Case Study

A full digital transformation built to match a pivotal creative moment, the Shopify site brought immediate clarity to Olaplex's new direction while laying the infrastructure for long-term growth. The experience leads with science, earns trust through education, and makes bond-building hair health feel both accessible and aspirational.

Olaplex

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Fenty Beauty

A full digital transformation built to match a pivotal creative moment, the Shopify site brought immediate clarity to Olaplex's new direction while laying the infrastructure for long-term growth. The experience leads with science, earns trust through education, and makes bond-building hair health feel both accessible and aspirational.

Visit Case Study

Fenty Beauty

A full digital transformation built to match a pivotal creative moment, the Shopify site brought immediate clarity to Olaplex's new direction while laying the infrastructure for long-term growth. The experience leads with science, earns trust through education, and makes bond-building hair health feel both accessible and aspirational.

Visit Case Study

A full digital transformation built to match a pivotal creative moment, the Shopify site brought immediate clarity to Olaplex's new direction while laying the infrastructure for long-term growth. The experience leads with science, earns trust through education, and makes bond-building hair health feel both accessible and aspirational.

Fenty Beauty

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Selected Work

The Row

Olaplex

Donni

Tuckernuck

Fenty Beauty

The Row

Brought on as a strategic digital extension of one of fashion\’s most uncompromising houses, the work translated The Row\’s quiet luxury ethos into a meticulously crafted online experience.

Visit Case Study

Olaplex

A full digital transformation built to match a pivotal creative moment, the Shopify site brought immediate clarity to Olaplex’s new direction while laying the infrastructure for long-term growth. The experience leads with science, earns trust through education, and makes bond-building hair health feel both accessible and aspirational.

Visit Case Study

Donni

Donni\’s website was reimagined to meet the quiet sophistication of the clothes themselves. Luxurious, clean, airy, and rooted in the brand\’s fabric-first approach, the new design gives proper space to texture and intention.

Visit Case Study

Tuckernuck

Tuckernuck’s website was reimagined to meet the polish of a brand that never drifts from its aesthetic. Considered, classic, and rooted in the brand’s “classic with a twist” sensibility, the new design gives proper space to styling and story alongside the clothes themselves.

Visit Case Study

Fenty Beauty

A full digital transformation built to match a pivotal creative moment, the Shopify site brought immediate clarity to Olaplex’s new direction while laying the infrastructure for long-term growth. The experience leads with science, earns trust through education, and makes bond-building hair health feel both accessible and aspirational.

Visit Case Study

The Row

Brought on as a strategic digital extension of one of fashion\’s most uncompromising houses, the work translated The Row\’s quiet luxury ethos into a meticulously crafted online experience.

Visit Case Study

Olaplex

A full digital transformation built to match a pivotal creative moment, the Shopify site brought immediate clarity to Olaplex’s new direction while laying the infrastructure for long-term growth. The experience leads with science, earns trust through education, and makes bond-building hair health feel both accessible and aspirational.

Visit Case Study

Donni

Donni\’s website was reimagined to meet the quiet sophistication of the clothes themselves. Luxurious, clean, airy, and rooted in the brand\’s fabric-first approach, the new design gives proper space to texture and intention.

Visit Case Study

Tuckernuck

Tuckernuck’s website was reimagined to meet the polish of a brand that never drifts from its aesthetic. Considered, classic, and rooted in the brand’s “classic with a twist” sensibility, the new design gives proper space to styling and story alongside the clothes themselves.

Visit Case Study

Fenty Beauty

A full digital transformation built to match a pivotal creative moment, the Shopify site brought immediate clarity to Olaplex’s new direction while laying the infrastructure for long-term growth. The experience leads with science, earns trust through education, and makes bond-building hair health feel both accessible and aspirational.

Visit Case Study

Practice

For the past decade I have led digital design and creative teams, carrying ecommerce and brand experiences from first concept through launch, and well beyond it. I partner with brands on retainer to evolve and optimize what we've built, because the best digital experiences are refined over time, not finished at launch. My work sits at the intersection of fashion, culture, and commerce, and it is held together by restraint, a consistent standard, and care for how things get built.

Impact

I measure my work by what it does for the business.

I joined Tomorrow Agency when it was a team of 5 and built its creative department from the ground up. Through the 2023 merger that formed Domaine, that 5-person team grew into a 350-person global agency, today the world's largest Shopify design and development practice, with more than 750 sites launched and over $5 billion in gross merchandise value across the portfolio.

I directed redesigns and ongoing optimization with one consistent aim: lifting conversion, raising order value, and building brands people remember. Design, for me, has always been accountable to those outcomes.

From 2017 to 2019, I worked on core digital products and brand innovation at Compass through its steepest growth years, ahead of its 2021 IPO at a $7 billion valuation. The rest of my path runs through Sweden Unlimited, where I designed e-commerce for luxury and fashion houses, and Madwell, where the work was brand and campaigns.

Select Clients

The Row, La Perla, James Perse, Petrossian, Khaite, FRAME, Ulla Johnson, Fenty Beauty, Tuckernuck, Hauser & Wirth, 10 Corso Como, Stoney Clover Lane, Gabriela Hearst, Glossier, Bandier, Nobull, Melissa & Doug, Arhaus, Simon Pearce, Olaplex, Donni, Figs, Moen, Tuckernuck, Compass Real Estate, Benchmade

Experience

2023 – Today

VP, Creative

Domaine

2023 – 2024

Creative Director

Domaine

2022 – 2023

Creative Director

Tomorrow Agency

2020 – 2022

Design Director

Tomorrow Agency

2020 – 2020

Design Lead

Sweden Unlimited

2019 – 2020

Senior Designer

Sweden Unlimited

2018 – 2019

Senior Design

Compass Real Estate

2017 – 2017

Web Development Fellow

GA

2014 – 2017

Multi-Disciplinary Designer

Madwell

LinkedIn

Statistics

10+

Years of Digital Experience

6+

Years as Team Creative Leader

8

Years of Designing for Shopify

Archive

James Perse

Website, External Concept

Milk Makeup

Redesign, Website

Industry West

Redesign, Website, Art Direction, Photography Direction

Skyframe

Redesign, Website, Custom Framer Builder, Art Direction, Photography Direction

Domaine Agency

Branding, Creative Director, Marketing

Compass Real Estate

Marketing Center Product Design

Bandier

Redesign, Website, Optimization

Khaite

External Concept

Offkilter Ceramic Studio

Branding, Art Direction

Benchmade

Redesign, Website, Optimization

Arlo

Redesign, Website

Wet for Her

Redesign, Website

Gabriela Hearst

Website, Retainer

Bandier

Redesign, Website, Retainer, Optimization, Art Direction

Lip Lab

Redesign, Website, Art Direction

Stoney Clover Lane

Redesign, Website, Optimization, Customizer

Momentous

Website, Bundle Builder

@ copyright Lenora Rigoni 2026

lenorarigoni@gmail.com

@ copyright Lenora Rigoni 2026

lenorarigoni@gmail.com

@ copyright Lenora Rigoni 2026