Fenty
Rihanna's portfolio of beauty, skin, and hair brands were unified into a single connected ecosystem known as the Fentyverse. The work created a seamless cross-brand discovery and shopping experience, unlocking the full power of the portfolio across Fenty Beauty, Fenty Skin, and Fenty Hair.
(
2026
)
ABOUT
Shadow, an emerging design initiative focused on immersive storytelling and environmental awareness, partnered with Circular to create a forward thinking installation that reimagines how urban audiences engage with sustainability. Blending physical space with subtle digital elements, the project invites reflection on consumption, waste, and renewal. Our approach translates Shadow’s philosophy into three key pillars: reveal, immerse, and transform. “Revealing” through a minimal yet striking presence that captures attention; “immersing” by encouraging interaction with hidden narratives; and “transforming” by fostering a deeper connection to environmental impact through storytelling and data driven insights.
CREDIT
Someform Studio Anthony Katz Chris Sims Blue Ox Films Tim Tadder
(3D & Motion) (Creative Director) (Motion Director) (Production) (Photography)
