FRAME
Frame's evolution from denim-first label to full ready-to-wear destination demanded a digital presence that could hold that expanded identity with clarity. The aesthetic and user experience were sharpened to reflect where Frame was heading, spanning a considered vision of modern luxury across both men's and women's.
(
2026
)
ABOUT
Shadow, an emerging design initiative focused on immersive storytelling and environmental awareness, partnered with Circular to create a forward thinking installation that reimagines how urban audiences engage with sustainability. Blending physical space with subtle digital elements, the project invites reflection on consumption, waste, and renewal. Our approach translates Shadow’s philosophy into three key pillars: reveal, immerse, and transform. “Revealing” through a minimal yet striking presence that captures attention; “immersing” by encouraging interaction with hidden narratives; and “transforming” by fostering a deeper connection to environmental impact through storytelling and data driven insights.
CREDIT
Someform Studio Anthony Katz Chris Sims Blue Ox Films Tim Tadder
(3D & Motion) (Creative Director) (Motion Director) (Production) (Photography)
